Brand & product
Identity, core menu, signature recipes, technical sheets, portions and yields.
Franchise Morocco · applications 2026-2027
Don’t open a fast-food alone. Open with a system.
Instafood was born in Rabat in 2016. Signature recipes, food prepared to order, a proprietary digital platform and decisions driven by data: the network hands over a method, never a promise of success.
Network standard: open 7 days a week · 11:00 to 00:00 · extended hours depending on the site
Opening alone means running twelve jobs at once
The product is only part of the trade. Profit gaps come from the site, capital expenditure, food cost, payroll, speed, delivery, cash flow and steering.
- Concept
- Site
- Fit-out
- Sourcing
- Recipes
- Team
- Food safety
- Marketing
- Delivery
- Data
- Cash flow
- Steering
What a franchisee actually receives
Site selection
A 100-point scorecard, technical validation and a GO / NO GO decision before any lease commitment.
120-hour Academy
Theory and hands-on certification before opening: products, food safety, operations, management, finance, digital.
Growth machine
An acquisition plan from J-45 to J+90: Google, social, local creators, CRM and direct ordering.
Data
Network dashboard: revenue, average ticket, food cost, prep time, reviews, repeat rate and alert thresholds.
Support
Fit-out, opening, audits, corrective plans and 90 days of close steering.
Three formats, one system
Instafood Express
Food court, station, mall · heavy footfall
Floor area35-55 m²
All-in investmentMAD 1,071,000
Recommended equityMAD 430,000
Modelled stabilised revenueMAD 2,574,000
Modelled stabilised EBITDAMAD 430,000
Entry feeMAD 120,000
Simple capital payback2.5 years
5-year IRR, no resale value28.8%
Instafood Urban · core format
High street, dense neighbourhood
Floor area70-100 m²
All-in investmentMAD 1,675,000
Recommended equityMAD 670,000
Modelled stabilised revenueMAD 3,456,000
Modelled stabilised EBITDAMAD 533,000
Entry feeMAD 150,000
Simple capital payback3.1 years
5-year IRR, no resale value17.8%
Instafood Experience
Premium avenue, destination venue
Floor area130-180 m²
All-in investmentMAD 2,635,000
Recommended equityMAD 1,050,000
Modelled stabilised revenueMAD 5,018,400
Modelled stabilised EBITDAMAD 669,000
Entry feeMAD 200,000
Simple capital payback3.9 years
5-year IRR, no resale value8.5%
Internal modelling, before tax and before debt service. Network standard: open 7 days a week, 11:00 to midnight, with extended hours depending on the site, that is the basis of every volume shown here. The return is calculated over five years with no resale value of the business: we deliberately publish the conservative version. No revenue and no profitability are guaranteed.
Ten gates, no shortcuts
01 · Application
The form below: city, budget, involvement, timeline.
02 · Pre-qualification
A 25-minute discovery call, NDA, verification of funds.
03 · Territory
Analysis of the catchment: demand, footfall, competition, delivery radius.
04 · Pre-contractual pack
Full transparency: brand, costs, obligations, risks and assumptions.
05 · Business plan
Base and downside scenarios, financing, residual cash.
06 · Site
100-point site scorecard: extraction, power, lease. GO or NO GO.
07 · Agreement
Territory, schedule, standards, mutual obligations.
08 · Academy, 120 hours
Certification: products, food safety, operations, finance, digital.
09 · Pre-opening
J-45 to J-1: hiring, content, Google, platforms, dry runs.
10 · Opening + 90 days
On-site support, daily dashboard, weekly action plan.
Rabat today. Morocco tomorrow.
The rollout moves in clusters: a new tier only opens once the previous one is stable, documented and profitable. Not by ego, but by data.
2026 · Rabat, the laboratory unit
Recipes, timings, yields, costs, training, checklists and quality locked down before any replication.
Wave 1 · Salé and Tamesna
A cluster close to head office: daily field support and controlled supply.
Wave 2 · Kénitra
Validation of the multi-city model and of remote support.
Wave 3 · Casablanca, Marrakech, Tangier, Agadir, Fès
The national tier, opened once repeatability is proven.
Southern provinces · Laâyoune, Dakhla
Fast-growing economic and tourism territories, part of the national rollout plan.
The documents you receive, step by step
Every stage comes with written documents. Nothing is decided verbally: you keep a record of everything presented to you. Documents are issued in French, the working language of the network in Morocco.
Step 1 · on application
Detailed acknowledgement and the full economic fact sheet: formats, investment, equity, fees, break-even. Issued immediately.
Step 2 · before the call
The discovery-call guide with the nine questions we will ask, and the confidentiality agreement to sign before the full file opens.
Steps 3 and 4 · once qualified
Pre-contractual information pack, term sheet, financial model per format and territory study. Issued in your name after the call.
Steps 6 to 10 · project underway
Site scorecard, draft agreement and schedules, design & build book, the 120-hour Academy and the J-45 pre-opening plan.
The partner we are looking for
Demonstrable financial capacity
Traceable funds and a safety cushion kept intact after the fit-out.
An operator, not a spectator
You run it, or a general manager is identified before opening.
Process discipline
Recipes, approved suppliers, till, audits and reporting accepted without negotiation.
Real knowledge of the ground
You genuinely know the city and the catchment you are targeting.
Submit my application
Reviewed within five working days. Your information stays confidential and is used only to assess your project. A Moroccan mobile number is required.
Frequently asked questions
How much equity is needed to open an Instafood?
Recommended equity is MAD 430,000 for the Express format, MAD 670,000 for Urban and MAD 1,050,000 for Experience, against a modelled all-in investment of MAD 1,071,000, 1,675,000 and 2,635,000. These are modelling assumptions, with no guarantee of profitability.
What are the Instafood network fees?
A royalty of 5% of revenue, a 2% network marketing fund, and a local marketing minimum of 1% for Express and 1.2% for Urban and Experience. The entry fee is MAD 120,000 (Express), 150,000 (Urban) or 200,000 (Experience).
Can I apply from abroad?
Yes. Moroccans living abroad are one of the network's target profiles. A general manager must be identified before opening if you will not operate the restaurant yourself, and a Moroccan mobile number is required for the application.
Is profitability guaranteed?
No. The published figures are modelled before tax and before debt service, over five years and without any resale value. Performance depends on the site, local execution, financing and the market.
How do you open a fast-food franchise in Morocco?
The Instafood path has ten steps: online application, discovery interview under a confidentiality agreement, financial file, territory definition, business plan reviewed together, site search against a scorecard out of one hundred, contract with a cooling-off period, a one hundred and twenty hour Academy, supported opening, then audits. A complete file goes from application to opening in five to six months, depending on premises availability.
What budget is required for a fast-food franchise in Morocco?
Three formats: Express from 430,000 to 700,000 MAD with a 120,000 MAD entry fee, Urban from 900,000 to 1,400,000 MAD with 150,000 MAD, Experience from 1,600,000 to 2,400,000 MAD with 200,000 MAD. The brand royalty is 5 % of revenue and the network marketing fund 2 %.
Can a foreign investor finance an Instafood franchise in Morocco?
Yes. The business is operated through a Moroccan company. The franchise agreement is domiciled with an approved bank, the only entity allowed to transfer royalties abroad, against an invoice matching the contract and once Moroccan taxes are paid. Entry fees and guaranteed minimum royalties require prior clearance from the Office des Changes. The trademark is registered with OMPIC.